The conceptual book aims to explore the definition of randomness in the context of computer-generated randomness. Due to the ambiguity of the field, a series of visual experiments were made to accompany the ideas and apply theoretical knowledge to visual practise. This piece of visual research questions whether genuine randomness exists and could the concept of pseudo randomness suit the digital field better. Created using the ideas and concepts of (pseudo) Randomness Theory within design, the book features research into the past work of practitioners, as well as my own visual experiments.
Visual experiments were created using Audacity, Fractal Domain and Processing.
A brief was to raise awareness of the Italian paper manufacturer Fedrigoni. After researching on the company’s heritage, a comparison between a variety of paper types on offer and the different types of pasta was made.
Characteristics of paper were matched with characteristics of paper and described in detail on the cards.
A typographic label was composed of the words that applied both to paper and pasta, and mainly reflected the variety of qualities.
A brief was to “make dull exciting” and I was given a word “gardener”. The task was to create a brand, set a tone of voice and define the target audience.
My solution: a gardener is someone who knows what a woman wants and satisfies all those needs. The concept is expressed through the visuals and copywriting, making a comparison between the needs of the garden and the woman. Garden + satisfaction = gardenfaction.
Make every woman satisfied with herself and her garden, give her an additional confidence boost. Can do anything women require. Striving for excellence in understanding their needs, inside out. The ultimate satisfaction.
Nike Free Launch, 2012. A brief set by Golden Leeds.
My concept emphasizes the feeling of freedom one feels when running with Nike Free Run shoes. It can be compared to an eagle, mountains, fresh mornings and escaping daily routine. Since the research into the target market showed that people choose running as a way to escape the noise of the city and to revive in the nature. Thus, Born To Run Free invites to feel and run free as a bird, without any limits and restrictions.
I was selected to be a part of the design team for The Youth Lithuanian Congress 2013, which happens every four years in a different part of the world in order to keep young global Lithuanians connected.
This year the Congress will travel from the United Kingdom to Lithuania for two weeks, therefore I’ve illustrated the journey highlighting the key symbols that represent these countries.
A series of design work created during my Undergraduate Research Scholarship at the University of Leeds called Sustainable Fashion Bridge, 2011. Furthermore used during the co-design brainstorm workshops that I helped to lead.
A brief was to create a range of products and to conceptualize a pop-up shop for Marks & Spencer, 2012.
My response was a “M&S Balance” range for four different occasions: “Think” (brain boost), “Run” (energy boost), “Relax” (calm down) and “Smile” (mood boost). Dried fruits, nuts and seeds were chosen and mixed together depending on the occasion.
Simple yet cheerful design was chosen to reflect values of the M&S as well as make ordinary snacks more desirable and suitable for gifting.
Brief was to choose an unpopular hobby and to turn it into a popular one, 2012
I chose tree shaping and targeted wealthy 25-40 women. The concept was based on the idea of feeling exclusive. Four iconic and posh items/activities were chosen: Moet and Chandon champagne, Ascot horse racing, Louboutin and Chihuahas. Just copywriting and subtle visual references rather than plain objects were chosen to communicate the message. Tree shaping was presented as even more exquisite hobby, accessible and affordable for rich women only.
A website layout for a consultancy agency “Exquisite Trees”, series of magazine ads and direct mail were created.